Updated: December 20, 2023
Please read below and learn how we collect, protect, share, and use your information. For the purposes of this Privacy Policy, unless otherwise noted all references to Gravity Lending include gravitylending.com. By using the Gravity Lending website, you consent to the data practices described in this statement.
How We Collect Information
We collect Personally Identifiable Information (“PII”) such as your name, email, phone number(s), address, social security number, date of birth, employer information, income figures, credit card numbers, vehicle information, and current loan/credit information.
Gravity Lending collects and uses your personal information to evaluate creditworthiness, and assist in our marketing efforts. You may provide this information when you go through our loan application process via our website, through a third-party application service, or by contacting our call center to submit an application.
Cookies and Similar Technologies
We use cookies, pixel tags, UTM links, and similar technologies to gather information about your use of our System and to customize your experience using the System.
Cookies
Cookies are small data files that enable the System to remember user preferences and settings, as well as track and analyze user behavior to improve our System. You can find the following types of cookies employed on our System.
Essential Cookies make it possible for the System to function and we cannot switch them off. They are typically set in response to some action on your part, like providing us with your email or other information online. You can set your browser to block or alert you about these cookies, but some parts of the System may not work.
Analytics Cookies allow us to count visits and traffic sources, so we can measure and improve our System. They show us which pages are popular and how visitors navigate on them. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our System.
Functional Cookies make it possible for us to enhance the functionality of our system and personalize it. We may set them or have third-party service providers set them. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies record your visits to our System, the pages you have visited and the links you have followed. They are persistent cookies, meaning they remain on your device after your session is over. They will recognize you as a previous visitor and to track your activity on the Sites and other websites you visit. You can delete these cookies via your browser settings. See “Your Cookie Options” section below for how you can control these cookies.
We also allow third parties to use Cookies on our Sites to collect information about your online activities over time and across different websites you visit. This information is used to provide interest-based advertising tailored to you, and to show you relevant ads on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Your Cookie Options
Most browsers allow you to control and/or delete cookies as you wish – for details, see www.aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. Some browsers will allow you to block all cookies, while others will allow you to set up rules about which cookies to accept from which site, depending on your preferences. If you do block cookies, however, you may experience some functionality issues and some services within the system may not work for you.
Use of Collected Information
Gravity Lending uses the information to provide the products and services you have requested, to communicate with you through email, telephone/mobile device, and postal mail, and to perform marketing services that may be of interest to you.
How We Share Collected Information
Gravity Lending may share information with trusted partners to help perform services on our behalf. All third parties are prohibited from using your personal information except to provide these services and are required to maintain the confidentiality of your information.
Gravity Lending may disclose your personal information if required by law to protect the rights, property, or personal safety of our users and the public.
We may use your information to track data within the gravitylending.com website to deliver customized content that may be of interest to you.
Opt-Out & Unsubscribe
We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. If you choose to opt out, change the settings on your device or contact us at marketing@gravitylending.com, with “Privacy Rights” in the subject line, for the following:
If you opt-out from receiving marketing emails or text messages, we may still need to send you communications about our Services, your account, orders, customer service inquiries, and other matters.
If you agreed to receive future marketing communications directly from a third party through our System, you must contact that party to opt-out of such communications. This process may be outlined in that party’s privacy policy.
Your California Privacy Rights
If you are a California resident, you have certain rights under California Consumer Privacy Act and other data protection laws, including:
You may submit requests for access or erasure of your personal information by emailing marketing@gravitylending.com or by calling toll-free (within the U.S. only) 1.888.602.1125 (and asking for the Marketing Manager).
If you submit a request for access or erasure of personal information, you will be required to verify your identity by answering certain questions. We will not disclose or delete any information until your identity is verified.
If you are making a request for erasure, we will ask you to confirm again that you want us to delete your personal information before processing your deletion request.
If you are making a request for access, we may not be able to provide specific pieces of personal information if the disclosure creates a substantial, articulable, and unreasonable risk to the security of your personal information, your account with us, our network or the System.
You may designate an authorized agent to submit a request on your behalf by providing that agent with your written permission. If an agent makes a request on your behalf, we may still ask that you verify your identity directly with us before we can honor the request.
Agents making requests on behalf of California residents must verify the request by submitting written authorization from the individual. We will not honor any requests from agents until authorization is verified.
Our response to a request is at no cost to you. We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.
Under the California “Shine the Light” law, California residents may request information about our disclosures of certain categories of personal data to third parties (i.e., our affiliates) for such third parties’ direct marketing purpose, by emailing marketing@gravitylending.com or writing to: Gravity Lending, Marketing Director, 1835B Kramer Lane, Suite 2-150, Austin, TX 78758
If you are under 18 years old, a California resident, and a registered user of any Site where this policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please send an email with a detailed description of the specific content or information to marketing@gravitylending.com. Your request does not ensure complete or comprehensive removal of what you have posted and the law may not require or allow removal even if requested.
Security
We take the necessary security measures including physical, electronic, and procedural, to safeguard your information. When you submit sensitive information via the website, your information is encrypted to protect you as well as firewalls to prevent unauthorized use. Only parties who need specific information are granted access and the information is kept in a secure environment.
Gravity Lending does not knowingly collect personally identifiable information from children under the age of 13. We will not use or maintain information if we determine a user is underage.
Description of Gravity Lending
Gravity Lending is headquartered in Austin, Texas, and is licensed as a registered lender with the Texas Office of Consumer Credit Commissioner. All lenders in the Gravity Lending network are FDIC-insured banks or licensed lenders.
Property Tax Liens
Terms of Use and Legal
By accessing or submitting a loan application through Gravity Lending or through a third-party application service, the applicant or co-applicant each agree to these Terms of Use. You agree the information you provided is correct and consent to the use of the information to receive communications from Gravity Lending including voice, text (MMS, SMS, etc), and email, to access your credit report, to process a loan application, and to offer other products and services that may be of interest to you. Some communication and disclosures are conducted electronically. You must consent to these disclosures in order to complete the loan process.
Gravity Lending may share your information with trusted partners to help perform these services on their behalf. All third parties are prohibited from using your personal information except to provide these services and are required to maintain the confidentiality of your information.
Gravity Lending is not a lender and does not make credit decisions in connection with loans. The lender is solely responsible for its services to you and Gravity Lending will not be liable for any damages in any way connected with your service. Gravity Lending does not guarantee acceptance of a loan, loan terms or rates offered. Loan approval standards are established by the lenders themselves.
Given the changing nature of the law, rules, and regulations, Gravity Lending reserves the right to make changes to any aspect of the website and to modify changes within the Privacy Policy and Terms of Use. Any changes will be effective immediately upon posting on the website.
Legal Disclaimer
Except as otherwise provided, this site, all contents and all products and services are provided as an “as is” basis. Gravity Lending disclaims all warranties of any kind, either expressed or implied, including without limitation, implied warranties of merchantability and fitness for a particular purpose. Gravity Lending does not warrant that your use of this site will be uninterrupted or error-free. Gravity Lending endeavors to provide accurate information, it does not warrant or make any representations regarding the accuracy or reliability of the information on this site. Your use of this site is at your own risk. Neither Gravity Lending nor its affiliates shall be liable to any person or direct or indirect loss, damage (whether actual, consequential, punitive, special or otherwise), injury claim or liability of any kind or character whatsoever based upon or resulting from your use or inability to use this site or any information or materials provided on this site. Gravity Lending is not liable for any defamatory, offensive, or illegal conduct of any user. If you are dissatisfied with the site or any material on the site, or with any of Gravity Lending’s Privacy Policy or Terms of Use, your sole and exclusive remedy is to discontinue using the site.
Credit Monitoring Service
1. WRITTEN INSTRUCTIONS FOR CREDIT EDUCATION SERVICES.
WHO MAY USE –
(a) You agree that You will use Gravity Lending Credit Monitoring Services only for your own behalf. You will be responsible for all use of your membership number and must notify Gravity Lending immediately of any unauthorized use of your membership number, or the theft or misplacement of your membership number.
(b) You understand that by enrolling in the Gravity Lending Credit Monitoring Services service, You are providing “written instructions” in accordance with the federal Fair Credit Reporting Act, as amended (“FCRA”), for Gravity Lending and its service providers, which may include CSIdentity Corporation (“CSID”), to obtain information from your personal credit profile from Experian, Equifax, and Transunion, the three major credit reporting agencies. You authorize Gravity Lending and its service providers to use your Social Security number to access your personal credit profile, to verify your identity, and to provide credit monitoring, reporting and scoring products.
2. DISPUTE RESOLUTION BY BINDING ARBITRATION
PLEASE READ THIS CAREFULLY. IT AFFECTS YOUR RIGHTS.
SUMMARY: MOST CUSTOMER CONCERNS CAN BE RESOLVED QUICKLY AND TO THE CUSTOMER’S SATISFACTION BY MAIL (Gravity Lending, 1835B Kramer Lane, Suite 2-150, Austin, TX 78758) OR CALLING CUSTOMER SERVICE AT 888-602-1125. IN THE UNLIKELY EVENT THAT CUSTOMER SERVICE IS UNABLE TO RESOLVE A COMPLAINT YOU MAY HAVE WITH GRAVITY LENDING OR GRAVITY LENDING’S SERVICE PROVIDER(S) TO YOUR SATISFACTION (OR IF GRAVITY LENDING AND/OR GRAVITY LENDING’S SERVICE PROVIDER(S) HAVE NOT BEEN ABLE TO RESOLVE A DISPUTE WITH YOU AFTER ATTEMPTING TO DO SO INFORMALLY), YOU, ON THE ONE HAND, AND GRAVITY LENDING AND/OR GRAVITY LENDING’S SERVICE PROVIDER(S), ON THE OTHER, EACH AGREE TO RESOLVE THOSE DISPUTES THROUGH BINDING ARBITRATION OR SMALL CLAIMS COURT INSTEAD OF IN COURTS OF GENERAL JURISDICTION TO THE FULLEST EXTENT PERMITTED BY LAW. ARBITRATION IS MORE INFORMAL THAN A LAWSUIT IN COURT. ARBITRATION USES A NEUTRAL ARBITRATOR INSTEAD OF A JUDGE OR JURY, ALLOWS FOR MORE LIMITED DISCOVERY THAN IN COURT, AND IS SUBJECT TO VERY LIMITED REVIEW BY COURTS. ARBITRATORS CAN AWARD THE SAME DAMAGES AND RELIEF THAT A COURT CAN AWARD. ANY ARBITRATION UNDER THIS AGREEMENT WILL TAKE PLACE ON AN INDIVIDUAL BASIS; CLASS ARBITRATIONS AND CLASS ACTIONS ARE NOT PERMITTED. WE WILL PAY ALL COSTS OF ARBITRATION, NO MATTER WHO WINS, SO LONG AS YOUR CLAIM IS NOT FRIVOLOUS. HOWEVER, IN ARBITRATION, YOU, ON THE ONE HAND, AND GRAVITY LENDING AND/OR GRAVITY LENDING’S SERVICE PROVIDER(S), ON THE OTHER, WOULD BE ENTITLED TO RECOVER ATTORNEYS’ FEES FROM EACH OTHER PARTY TO THE SAME EXTENT AS YOU AND THEY WOULD BE IN COURT.
Arbitration Agreement:
(B) ARBITRATION – You, on the one hand, and Gravity Lending and/or Gravity Lending’s service provider(s), on the other, agree that any claim or dispute (“Claim”) between us shall, at the election of any one of us, be resolved by binding arbitration administered by the American Arbitration Association (“AAA”) under its rules for consumer arbitrations. It is the parties’ intent that this arbitration provision be construed broadly, including that this arbitration agreement include any Claims by You against Gravity Lending or Gravity Lending’s service provider(s) as well as their respective corporate affiliates for claims arising out of this Agreement directly related to the services or product/service websites. However, any disputes or claims you may have which relate to your credit report, or any claims arising out of or relating to the Fair Credit Reporting Act (“FCRA”) and/or the FCRA’s state law equivalent(s), are not subject to or governed by this agreement to arbitrate. You agree that, by entering into this Agreement, You, Gravity Lending and Gravity Lending’s service provider(s) are each waiving the right to a trial by jury or to participate in a class action. At your request, we will promptly reimburse you for your payment of your arbitration filing fee. (The filing fee currently is $200 for claims under $10,000 but is subject to change by the arbitration provider. If you are unable to pay this fee, we will pay it directly after receiving a written request). The arbitrator may award declaratory or injunctive relief only in favor of the individual party seeking relief and only to the extent necessary to provide relief warranted by that party’s individual Claim. YOU, ON ONE HAND, AND GRAVITY LENDING AND/OR GRAVITY LENDING’S SERVICE PROVIDER(S), ON THE OTHER, AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. [Further, unless both You and Gravity Lending]* agree otherwise, the arbitrator may not consolidate more than one person’s Claims, and may not otherwise preside over any form of a representative or class proceeding. If this specific provision in the preceding sentence is found to be unenforceable, then the entirety of this arbitration provision in this Section shall be null and void. Notwithstanding any of the foregoing provisions, any party may bring an individual action in small claims court. The parties to this Agreement acknowledge that this arbitration agreement is made pursuant to a transaction involving interstate commerce, and shall be governed by the Federal Arbitration Act, 9 U.S.C. § 1 et seq. (“FAA”). Judgment upon any arbitration award may be entered in any court having jurisdiction. The arbitrator shall follow substantive law to the extent consistent with the FAA and shall honor any claims or privileges recognized by law. The terms of this Section shall survive any termination, cancellation or
expiration of this Agreement.
*Following the Effective Date of this Agreement, Gravity Lending agrees to use its commercially reasonable efforts to replace the bracketed phrase with the following language for new or modified Terms of Use: “Further, unless You, on one hand, and Gravity Lending and/or Gravity Lending’s service provider(s), on the other,” LIABILITY – NEITHER GRAVITY LENDING, CSID, NOR ANY OF THEIR RESPECTIVE AFFILIATES SHALL HAVE ANY LIABILITY TO YOU AS AN AGENT IN OBTAINING COPIES OF: YOUR PERSONAL CREDIT REPORT, CREDIT ALERT REPORT, QUARTERLY UPDATE, OR CREDIT SCORE. NEITHER GRAVITY LENDING, CSID, NOR ANY OF THEIR RESPECTIVE AFFILIATES OR CREDIT INFORMATION SUBCONTRACTORS MAKE ANY WARRANTY, EXPRESS OR IMPLIED, FOR THE ACCURACY OF THE INFORMATION CONTAINED IN OR PROVIDED IN CONJUNCTION WITH THE GRAVITY LENDING CREDIT MONITORING SERVICE. NEITHER GRAVITY LENDING, CSID, NOR ANY OF THEIR RESPECTIVE AFFILIATES ASSUME ANY LIABILITY FOR DAMAGES, DIRECT OR INDIRECT, CONSEQUENTIAL OR INCIDENTAL, IN CONNECTION WITH THE PERFORMANCE OF THE SERVICES OR YOUR REQUEST, USE OR ATTEMPTED USE OF THE SERVICES. NEITHER CLIENT, NOR ANY OF THEIR RESPECTIVE AFFILIATES OR CREDIT INFORMATION SUBCONTRACTORS ARE RESPONSIBLE FOR NEGATIVE FACTUAL INFORMATION CONTAINED IN ANY REPORTS YOU RECEIVE AS PART OF THE SERVICE. THE AGGREGATE LIABILITY OF ALL SUCH PARTIES TO YOU IN ANY EVENT IS LIMITED TO THE AMOUNT WHICH YOU HAVE PAID CLIENT FOR YOUR MEMBERSHIP. GRAVITY LENDING CREDIT MONITORING IS NOT A CREDIT COUNSELING SERVICE AND DOES NOT PROMISE TO HELP YOU OBTAIN A LOAN OR IMPROVE YOUR CREDIT RECORD, HISTORY, OR RATING. THE TERMS OF THIS SECTION SHALL SURVIVE ANY TERMINATION, CANCELLATION, OR EXPIRATION OF THIS AGREEMENT.
3. SCORE DISCLOSURES
VANTAGESCORE 3.0 CREDIT SCORE
VantageScore 3.0, with scores ranging from 300 to 850, is a user-friendly credit score model developed by the three major nationwide credit reporting agencies, Experian®, TransUnion®, and Equifax®. VantageScore 3.0 is used by some but not all lenders. Higher scores represent a greater likelihood that you’ll pay back your debts so you are viewed as being a lower credit risk to lenders. A lower score indicates to lenders that you may be a higher credit risk.
There are three different major credit reporting agencies, Experian, TransUnion, and Equifax that maintain a record of your credit history known as your credit file. Credit scores are based on the information in your credit file at the time it is requested. Your credit file information can vary from agency to agency because some lenders report your credit history to only one or two of the agencies. So your credit scores can vary if the information they have on file for you is different. Since the information in your file can change over time, your credit scores also may be different from day-to-day.
Different credit scoring models can also give a different assessment of the credit risk (risk of default) for the same consumer and same credit file.
There are different credit scoring models which may be used by lenders and insurers. Your lender may not use VantageScore 3.0, so don’t be
surprised if your lender gives you a score that’s different from your VantageScore. (And your VantageScore 3.0 may differ from your score under
other types of VantageScores). Just remember that your associated risk level is often the same even if the number is not. For some consumers,
however, the risk assessment of VantageScore 3.0 could vary, sometimes substantially, from a lender’s score. If the lender’s score is lower than your
VantageScore 3.0, it is possible that this difference can lead to higher interest rates and sometimes credit denial.